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Budget Hotel Industry in China
Client needsGuidepoint's Client needed to understand the operations, competitive landscape and anticipated trends within the market and requested to speak with Managers at a variety of budget hotel chains.
The solutionGuidepoint suggested upstream and downstream portions of the Industry value chain to investigate, such as travel agencies that partner with hotels. |
Next, Guidepoint vetted a number of Advisors from our China Advisor network and custom-recruited additional local Advisors within the industry. Advisors recommended for phone consultations included:
- Founder and Marketing Director of two of the largest motel chains in China
- Business Development Manager at a major hotel group
- CEO of a hotel management consulting company
The Result
The Client gained critical insights from key players in the budget hotels market in China:
Vendor Insights
The Client learned about the operations of budget hotels in China by speaking to the Founder, Marketing Director, and Business Development Manager of respective budget hotel chains.
Partner Perspectives
The Client consulted the Director of the Hotel Department at a major online travel agency in China to gain insight into the industry participants form the perspective of budget hotel business partners.
Market Overview
The Client spoke to the franchisee of a budget hotel chain and the CEO of a Hotel Management Consulting Company to gain local perspectives on the market.
