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Guidepoint Global helps an Asset Management Firm evaluate the global athletic shoe market and supply chain
CLIENT NEEDSGuidepoint's Client was evaluating a potential investment in the athletic footwear industry, and his investment thesis was dependent on global market trends. He needed to:
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Challenges
Guidepoint's Client was under a short timeline, and his research required perspectives in the U.S. and globally across a number of disciplines. Also, fluency in Chinese was required to speak with some of the Advisors with whom he intended to consult.
the solution
Guidepoint vetted and arranged telephone consultations with Advisors who could provide a global overview of sales trends, explain the supply chain and market for materials, and discuss retail and wholesale demand globally:
- Supply Chain: Director of Supply Chain Process for a producer of athletic footwear in the U.S. with experience in international markets provided insight into the demand for input products
- Global Insight: Perspectives from China, Europe and the U.S.
- The Client was able to learn more about the Asia market from a Marketing Director and a GM of Retail Distribution based in China.
- In addition, the Client consulted with two District Sales Managers for Sports Goods Retailers in the U.S. and the Product Manager for a European based footwear manufacturer with operations in the U.S.
- Market Demand: A call was set up with the Buyer for a major U.S. retailer and the Buyer for a regional retailer, both with first-hand knowledge of market trends
The Result
The Client gained a global view of the specific opportunity they were researching, covering the global value chain including the supply chain, distribution and demand across the U.S., Europe and Asia
