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Guidepoint Global helps a U.S. based Asset Management Firm evaluate the infant milk formula industry in China |
CLIENT NEEDS
Our Client was researching the Dairy Industry,
particularly the infant milk formula industry, in China. He wanted to understand recent trends by gaining greater insight into the supply chain, and requested to speak with:- Manufacturers of infant milk formula
- Distributors of infant milk formula
- Retailers of infant milk formula
challenges
Our Client is based in the U.S. and was challenged by distance, language and cultural insight in finding experts within his own network.
THE solution
Guidepoint Global arranged Telephone Consultations with a mosaic of subject matter experts who, in combination, could give the firm's Analyst a comprehensive overview of the industry and enable deeper dives where appropriate:
- Manufacturers
- Regional Manager at a Chinese manufacturer of infant milk formula
- Senior Consumer Insight Manager of an International infant milk formula company
- General Marketing Manager of one of the largest China-based manufacturers of infant milk formula
- Associate Director of an International infant milk formula company
- Distributors
- Four distributors of infant milk formula covering all major brands in China
- Roles included Sales Manager and Department Manager
- Retailers
- Director of Group Procurement and Purchasing Manager at major retailers to understand the sales trends of different manufacturers.
THE result
The Analyst gained insight into the trends and opportunities within the infant milk formula market in China by speaking with Manufacturers, Distributors and Retailers. Insights included:
- Positioning and relative pricing of the major players in China
- Sales and growth trends
- Competitive dynamics
