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Guidepoint helps a Private Equity Firm evaluate market potential for a glass manufacturing and window film & tinting company
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Client needs
The Client was evaluating a Glass Manufacturing company. They were particularly interested in the auto and architectural glass markets and sought perspectives from individuals at competitors, or
customers, in the US, Europe, or Asia. They wanted to learn about:
- Market potential for the Company's primary products; and
- Buyer selection criteria
challenge
The Client team had a brief window of time to evaluate the opportunity and had limited contacts in the sector
The solution
Guidepoint scheduled Telephone Consultations with a variety of Advisors from multiple geographic regions with various perspectives:
Competitor
- Asia General Manager with a major specialty film company. Previous management experience at Fortune 100 manufcaturer in China
- Former Project Manager and Plant Manager with a worlwide leader in the construction market based in Europe
- Chief Marketing Officer of an architectural glass and automotive replacement glass company. Former VP of Marketing for another major manufacturer of glass for architectural markets (US & Canada)
Customer
- Director of Purchasing with one of the world's largest manufactureers of glass products serving the automotive and building products industries (US)
Other
- Sr. Project Manager at a glazing company. They contract window film companies to apply film to the glass in their systems (US)
The Result
The Client chose to speak with 5 Advisors in phone consultations to gain insights from different regions. All calls were very valuable, as they were all pre-screened by Guidepoint Global’s sector-specific Project Manager. The Client also appreciated Guidepoint’s guidance on the last individual, who had a background the Client had not considered previously, but whom they chose to speak with based on a recommendation from the Project Manager.
