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Japanese eye care market
Client needsA Client needed to understand investment and growth opportunities in the Japanese Eye Care Market. They needed to quickly gain insight into:
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challenge
Guidepoint's Client had no contacts in the Eye Care Market and few healthcare contacts in Japan with whom to vet the opportunity.
The solution
Guidepoint identified, screened, and provided relevant experts for Telephone Consultations with Ophthalmologists in Japan and relevant Advisors in business roles throughout Japan:
- Guidepoint vetted Advisor Network ophthalmologists in Japan to ensure they could provide insight into the Japanese eye care market as well as compare and contrast the Japanese and North American markets
- Guidepoint custom recruited a key business development professional who formerly worked at one of Japan’s leading eye care companies, and also recruited one of Japan’s preeminent ophthalmologists who works with international companies on trials
Clinical Treatment Practices
The Client completed the initial call with the custom-recruited ophthalmologist to learn the specifics about the clinical treatment practices for certain eye conditions
Practitioner PerspectivesThe Client gained insight from practitioners on their practices for adopting new therapies
Business PerspectivesThe Client used their new foundation of information to conduct a high level discussion with the
business development professional to obtain additional industry perspectives
The Result
The Client rapidly gained insight into the similarities and differences between the Eye Care industry and market in Japan versus North America, as well as key players, market dynamics and growth prospects in Japan.
