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Guidepoint global helps a Private Equity Firm evaluate an early stage mobile analytics company
CLIENT NEEDSOur Client was evaluating an investment opportunity in an early stage Mobile Analytics company. The firm wanted to better understand the potential for a start-up to win share from established competitors:
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Challenges
The Client faced a tight timeframe for completion of the research and had limited experience within the Mobile Analytics market.
The Solution
Guidepoint’s Project Manager suggested upstream and downstream areas to investigate. Guidepoint vetted and scheduled Telephone Consultations with Advisors at target customers who could provide a full view of the loyalty to incumbents and challenges and opportunities for a new market entrant to gain trials and conversions.
Advisors included a variety of senior-level Advisors in:
- Digital Strategy
- Mobile Advertising; and
- Traditional Media.
Each Advisor had deep insight into challenges faced by market entrants in Mobile Analytics:
Sales & Marketing Insight
The Client completed two calls with agency digital strategists, and gained insight into media planning, social media strategy, and emerging communications platforms
Mobile Advertising Trends
The Client gained a fresh global perspective on mobile marketing activities from a Group Head of Mobile at a top tier ad agency
Front-Line User View
The Client consulted with a Media Supervisor experienced in digital and traditional media, who specializes in developing digital components in all media advertising plans
the result
The Client was able to make informed decision by evaluating the market adoption potential, driven by Guidepoint’s ability to identify the right Advisors in a short timeframe
